Look, I don't know what happened, and personally, I don't really care. What is making me crazy is his insistence that this is a "private matter" - It's not. You want a private life, then get a private job and give up your endorsements. When you're a public figure that's part of the job, we can debate whether or not it should be, but the reality is that it is.
ESPN's "Talented Mr. Roto" Matthew Berry sums it up best (sorry for the extend quote, but it's well worth reading the whole thing);
But, there's one part of the story I am qualified to write about. Here's part of Tiger's statement that appeared on TigerWoods.com.
"But no matter how intense curiosity about public figures can be, there is an important and deep principle at stake which is the right to some simple, human measure of privacy."
No. No, no, no, no, no, no. I can't tell you how angry this statement made me. And the fact there are so many others who seem to agree with it. Leave him alone! Well, guess what, Eldrick and the defenders of privacy? That's the gig.
No one gets it both ways. Tiger is not the first celebrity or athlete to have their private life written about by tabloids, blogs and mainstream press. Been going on forever. You knew that when you joined the PGA Tour, you knew it when you hired IMG to represent you at the very start of your career, you know it every single time you cash one of those oversized checks. (By the way, I demand that when Jaimee Grubbs and Rachel Uchitel sign to be in Playboy -- and trust me, it's coming -- they get paid with one of those oversized checks.)
Back on my high horse. The reason, Tiger, you get so much money for golf tournaments? Because of public interest. TV and sponsors pay a lot of money to tournaments, who in turn pay a lot of money to golfers, because of public interest.
You don't think the "Tiger Woods" of Archery (Im Dong-Hyun of South Korea, incidentally) wishes as many people loved archery as they do golf? He's among the top people in the universe at his solitary sport, just like Tiger, but has anyone heard of him? Exactly.
Tiger is not a spokesman for many fine products because he is a good golfer. He is a spokesman because he is famous for being a good golfer and that's an important distinction. Because he keeps winning tournaments that people are very interested in, he's paid a small fortune. According to Forbes, Tiger's current net worth is around $500 million.
I begrudge him none of it. He's earned every penny. But Tiger, don't you dare complain that all of the sudden magazines want to put you on the cover between a sad-looking Elin and a trashy-looking waitress or two instead of wearing a green jacket, smile on your face and putter in your hand.